Email marketing remains a critical strategy for marketing (and sales teams) across a wide range of industries and business types, and an email marketing platform is one of the first tools added to a marketer's tool belt for good reason.
Email marketing is still a fast and effective way to engage and convert leads into loyal customers. It's also extremely cost-effective, with some studies indicating a ROI of up to 4,400% (Direct marketing Association). Simply put, email marketing services exist to simplify the process of email marketing; they have features and capabilities that improve and streamline email communication (among other things), allowing you to identify qualified leads, nurture those leads, and close more deals.
Why is an email marketing service important?
Today, email marketing services remain an essential, strategic tool for businesses of all sizes and industries — they assist businesses in developing strong relationships with prospects and customers while moving them through the buyer's journey and maintaining strong communication throughout.
Not to mention, as ESPs evolve, features such as A/B testing, automation, and customisation have made the tools even more valuable to marketers looking to interact with a more scattered audience.
Let's take a look at some of the best email marketing services available today, one of which you might want to implement at your business.
Best Email Marketing Services
| Email Marketing Software | Good For | Price/Rating (5 Star rating by G2/Capterra) |
|---|---|---|---|
1 | Email marketing that’s powered by CRM data. | ||
2 | -Creating automations and sending multimedia, interactive emails. -Landing pages builder -CRM tools -Ecommerce AI -Reporting and analytics | ||
3 | -Marketing automation - Contact Management Software Free Livechat Software Free CRM Sales CRM | ||
4 | Marketing automation, Lead generation, Ecommerce, Reporting, Integration | ||
5 | Stunning Landing pages, Email editor, Sets campaigns on autopilot, Analytics, Integrations | ||
6 | Omnisend  | For creating custom workflows, Marketing automations, SMS, Web push notifications, Pop up and forms, Reports, Segmentations, Audience sync for Ads. | $16/mo  |
7 | Automated workflows, Pabbly form builder, Pabbly subscription billing, Pabbly email verification, Simple platform designed for everyone (Non techies), Supports 2 factor account access (for security purposes) | ||
8 | SendinBlue  | sending automated nurturing and text message campaigns. | $25/month  |
9 | Constant Contact  | creating email drip campaigns and easy-to-use templates. | $9.99/month  |
10 | offering visual email marketing performance data. | ||
11 | Campaign Monitor  | building personalized emails. | Free - $149  |
12 | Emercury  | Autoresponder, Broadcast messages, Journey buider | |
13 | iContact  | customer service and support. | $23/month  |
14 | Aweber  | small business owners and entrepreneurs just starting to build their email lists. | $16.15 per MonthBilled Annually  |
15 | - Segmentation and live chat options, -Marketing automation, -CRM and sales automation, -Sales engagement, - -Conversation and chat, -WhatsApp, -Social media | ||
16 | -Email generator, -Marketing automation, - - -Website builder, -Livechat, -Paid Ads generator, -Auto reply, -Analytics, -Landing page, -Webpush notification, -Registration form, - -Webinar, -SMS, -Drag and drop editor | ||
17 | Ontraport  | creating detailed email marketing campaigns | $79/mo  |
18 | Flodesk  | creating visually appealing emails and landing pages | |
19 | -Forms and popups, - -Automations, -Segmentation and -Personalization, -SMS marketing, -Insights and guidance (Analytics) | ||
20 | -Email verifier. -Drag and drop editor. -Subscription forms. -Marketing automation. -Campaign analytics. -Landing pages. -Chatbots for instagram, telegram, facebook and WhatsApp |
Conclusion
Many email marketing tools include everything you need to create a basic email newsletter, but there are fewer options if you want a variety of top-tier features like complete customization, available support, and data analysis.
Not to say, as a marketing manager, you may want to evaluate combining your email marketing service with a CRM to provide you with even more functionality that can impact your email marketing, as well as other marketing, sales, and service efforts. However, the best email marketing tool for you ultimately depends on your team's goals and specific needs — so, to get started, reassess the options above as well as the services' product and pricing pages.
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